Are you running out of blog post ideas? Don’t let it hold you back! Here are 16 types of blog posts and formulas you can use to start writing compelling content for your blog right away.
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Blogging was supposed to be easy, right? Just sit down, crack your knuckles, and bang out a blog post. Write about whatever is on your heart and mind. And do it again and again.
Except that it turns out that blogging isn’t easy.
The writing part itself is certainly challenging. Stringing together sentences in a compelling, coherent manner requires thought and effort. But that’s not the only part that’s hard.
One of the hardest parts of blogging is knowing what to blog about.
This is especially the case if you’re trying to use your blog to build your brand and your business. When you’re using your blog as a brand-building tool, you can’t just write about what happened in a particular day. Your blog does not serve as a personal journal.
Rather, you want to write about things that will actually matter and add value to your readers.
This is where things get tricky. Constantly coming up with new topics and angles to blog about that will add value to your readers is no small feat.
It requires creativity, insight into your audience, and the ability to create fresh content day after day.
It’s enough to cause even the smartest blogger to burn out.
I’m here to help make your job easier.
I’m going to give you 16 different types of blog posts that you can write. You can think of these as blog post formulas. They provide an easy-to-follow framework for you to use when writing blog posts.
Let’s dive in.
Table of Contents
Types Of Blog Posts Every Blogger Should Know About
List Posts or “Listicles”
Have you ever searched something from Google and suddenly you see tons of results pop up with titles like “10 Ways To Be More Productive” or “5 Surefire Ways To Lose Weight”?
If yes, there’s a high chance that you’ve clicked those posts and actually loved reading them.
Lists are so easy to read which allows you to take in an entire subject in just a few moments.
Moreover, they make readers feel like they are taking in a lot of information in a short period of time. Nothing is quite so satisfying as skimming a list of 73 different items.
Finally, list posts make it easy to break down a bigger subject into smaller, more digestible pieces.
Here are some examples of List Posts that I wrote:
- 10 Surprising Ways To Save Money As A Blogger
- 7 Websites Where You Can Buy Legal Templates For Your Blog
- 9 Common Affiliate Marketing Mistakes And How To Avoid Them
Generally speaking, the more items you can include in your list post, the more appealing it will be to readers.
Bigger listicles are able to thoroughly cover a subject more, thus making it seem more valuable to the readers.
So, for example, “101 Ways To Grow Your Traffic” will appeal more to readers than “24 Ways To Grow Your Traffic”.
The Expert Roundup
An expert roundup is like an interview on steroids.
It involves asking a common question, or set of questions, to a group of experts, and then compiling all their answers into a single, coherent, compelling blog post.
The goal is to gather as much expert advice on a single topic as possible and bring it all together into one location.
- You could ask Pinterest experts what tips they recommend for growing their Pinterest account.
- You could ask affiliate marketing experts about their secrets to earning tons of money from their blogs.
Expert roundups tend to be easier to create than interviewing a single person.
This is because you’re only asking one (or a few questions), it makes it much easier for the experts to get back to you. They don’t have to answer a huge list of questions and are still able to feel like they’re contributing their expert advice.
Expert roundups have a much greater chance of going viral than standard interviews. Why?
- First, because it’s in a list post format. List posts in general tend to go viral more often than other types of blog posts.
- Second, because you’re combining so much value into a single post. You’re tapping into the expertise of numerous individuals, making your post incredibly rich in value for the reader.
How-To Guides And Tutorials
These are some of the simplest, yet most effective types of blog posts that you can create, and they serve a real need that your readers have.
You can guide your readers, step-by-step, through a particular process, showing them exactly how to do something. Your readers are looking to you as the expert, and it’s your responsibility to show them exactly how to achieve their goal.
Examples of this type of blog post include:
Your goal is to give your readers a simple-to-follow guide that will make it as easy as possible for them to achieve their desired outcome.
When writing how-to and tutorial blog posts, it’s critical to break things down into the smallest, simplest steps possible.
Avoid assuming that your readers know what they’re doing. Remember, they’re looking to you for help.
Also, ensure that your tutorial is as complete as possible. Don’t leave your readers hanging with one or two steps left in the process. Guide them the entire way, from start to finish. Your goal is to make things as easy and simple as possible for readers.
If possible, include things like screenshots and videos to make your tutorials even simpler to follow.
These posts are “how-to” posts but geared specifically toward beginners. They teach newbies in your industry valuable insights and skills that they need to learn anyway.
Examples of this type of post include:
- A Beginner’s Guide To Blogging
- A Newbie’s Guide To Affiliate Marketing
When writing these guides, consider these tips:
- Make your guide in-depth but not overly technical. You want to cover the subject thoroughly without overwhelming the beginner with a lot of technical terms or industry jargon. Try to keep the posts straight-forward, to the point, and relatively easy to understand.
- Use a variety of media, like screenshots and videos, to clarify your points. Remember, you’re writing to beginners and people learn in a variety of ways. Some are more visual learners, while others learn better from text. Try to cater to all types of learners in your posts.
Beginner’s guides, when done well, can be an incredibly valuable resource to those who are just getting started in your industry.
They can also establish you as an expert in your industry – someone that beginners can look to for advice. In some ways, these beginner’s guides allow you to mentor newbies from a distance, which can be incredibly rewarding.
Blog posts that are heavily data-driven and backed by research are an outstanding way to position yourself as an expert. They show that your ideas and thoughts aren’t just your own but are backed by hard data.
Moreover, data-backed posts tend to generate a significant amount of traffic since they are often quoted in other posts and heavily shared.
If you’re seeking to establish yourself as a thought leader and industry expert, you should dedicate a significant amount of time to writing data-backed blog posts.
Do note though that data-backed posts aren’t necessarily easy to write. After all, they require data, which must be acquired somewhere.
This means you must do one of two things:
1. Do original research yourself. This takes a lot of time and effort and is usually beyond what most bloggers can do. However, if you have the ability to conduct in-depth research, you can generate a huge amount of traffic for yourself. People will link back to your post and quote it to support their own posts.
2. Rely on research others have done to back up your primary points. This isn’t quite as powerful as doing original research, but it’s still a very effective way to write a blog post. If you can find data to back up each one of your main points, it goes a long way in establishing you as an expert in your field.
Writing data-backed posts takes a significant amount of time and effort, but it’s well worth it. The more you do it, the more people will come to rely on you for proven industry insights that are backed up by hard data.
Case studies are incredibly valuable to readers for several reasons.
First, they let the reader see what’s going on behind the scenes of your business. Readers love being taken behind the scenes and by writing a case study, you give them a look at how things work in your business. You show them the inner workings of your business, which can provide valuable insights to your readers.
Second, they provide valuable lessons regarding how you achieved success in a particular area. For example, let’s say that you tripled your sales in six months. You get to walk your readers through exactly what you did, why you did it, how you did it, and what the results were. Your readers can then implement similar steps in their own businesses.
If you don’t have a personal case study to write about, you can write about how you’ve helped one of your clients. In other words, write about how you enabled one of your clients to achieve massive success.
Look through your customer list and determine which one(s) has been successful using your products or services. Then email them and talk through how they used your product or service to grow their business.
When writing your case study, try to provide as much concrete, actionable material as possible. You want your readers to be able to take your case study and apply the lessons in their own businesses.
Checklists help us remember everything we need to about a particular subject. We use checklists to help us remember what to bring on vacation, to get specific projects done, and even at home to ensure that everything goes smoothly.
As such, checklist blog posts can be hugely valuable to your readers. You can help them remember everything they need to around a given subject.
For example, let’s say you’re in the parenting niche. You could create a checklist blog post of everything a pregnant woman needs to prepare before giving birth. Or maybe you’re a fitness coach. You could create a checklist of all the exercises in a particular workout.
To create the perfect checklist, take a common task (such as creating a website) and break it down into much smaller sub-tasks. Just make sure that your checklist is thorough and complete.
Checklists also present you with a unique opportunity to build your email list. You can offer a downloadable, nicely formatted checklist that people can access in exchange for giving you their email address.
This method of email list building is often called offering a “content upgrade.” Your readers can “upgrade” the content they get from you (the downloadable checklist as opposed to just the blog post) in exchange for their email address.
Profiles and Interviews
These types of blog posts allow your readers to become familiar with important people in your industry. They also allow readers to learn valuable insights and expert secrets.
But what’s the difference between a profile and an interview?
In a profile, you simply highlight a person without actually interviewing them. This could be an important, established person in your industry, an up-and-comer, or a relatively unknown person.
There should always be a reason why you’re profiling the person:
- Why do you want your readers to know about this person?
- Are they going to disrupt your industry?
- Have they written a series of books that your audience should read?
- Are they pioneering a new way of doing things?
Ensure that it’s clear to your audience why you’re profiling a particular person.
In an interview, you ask questions directly to the person. This allows you to get much more up close and personal with them. It allows you to tap into their expertise and extract the secrets of their success. You can find out what makes them tick, what drives them, and how they’ve achieved what they have.
Before you interview someone, ask yourself, “What would my readers want to know?” Then try to get that information over the course of the interview.
Top takeaways posts are blog posts in which you write about your top takeaways from something, such as a book, podcast, conference, movie, or a course.
These types of blog posts allow you to both recommend resources to your readers as well as show them why you recommend them.
For example, let’s say you read a great biography about Michelle Obama:
- You could write a blog post entitled “8 Things I Learned From The Life Of Michelle Obama”.
- In this post, you would not only recommend the biography itself, but you would also highlight poignant lessons you learned while reading the book.
- You could talk about all the different ways that Michelle Obama inspired you to be a better person.
You’re providing a valuable resource to your readers by creating this kind of blog post.
First, you’re introducing them to outstanding resources that can truly benefit their lives. This, in and of itself, is a great service. With so many resources to choose from, it can be hard to know where to get started.
But that’s not all. You’re also helping them learn important lessons from those resources that they might not learn otherwise.
Reviews and Comparisons
What’s the first thing you do when looking at a product on Amazon? If you’re like most people, you probably look at the reviews. We want to see what others thought about the product before we purchase it. We also have questions that we want to have answered regarding the product.
Reviews are an incredibly important part of the purchase process.
By reviewing and comparing products, you can provide a hugely valuable service to your readers. You can help them make educated decisions regarding products and services. You can enable them to purchase a product or service that’s best for them and help them avoid making non-beneficial purchases.
In a review, you discuss the pros and cons of a single product or service.
Your goal is to provide your readers with a thorough understanding of:
- How the product works
- Its advantages and disadvantages
- The specs of the product or service
- Whether or not you recommend it
In a comparison, you’re comparing two (or more) related products or services against each other with the goal of recommending one. You’re essentially reviewing multiple items and then deciding which one you recommend to your readers.
The more reviews you do, the more of a trusted resource you become for your audience. They’ll look to you to help them decide which products and services are right for them.
Behind The Scenes
If you have a sizable audience, there’s a good chance that they want to know what a day in your life is like. They want to go behind the scenes of your business and see how you do things. They want to learn from you and see what things are like from your vantage point.
Doing behind the scenes is a great way to let your audience get to know you. Start from the moment you wake up until the time you go to bed. Chronicle what each element of your day looks like.
What is your morning routine? The types of meetings you have? The strategies you use to be productive? How do you interact with your team?
If possible, you also want your readers to learn valuable lessons from how you go about your day. For example, maybe you work out early each morning because it helps you to feel energized throughout the entire day. Communicate that to your readers.
Or perhaps you eat a specific type of superfood because of the numerous health benefits. Clue your audience into that.
Or maybe you do yoga every evening because it helps you to relax. That’s a great tidbit to share with your audience and something they can learn from.
There are so many resources available on the internet that it can be overwhelming trying to find what you’re looking for. With millions of new resources being published each day, finding the best can seem almost impossible.
This is why resource roundup posts can be so helpful.
A resource roundup post gathers all the best online resources related to a specific topic into a single blog post.
For example, you could…
- Create a blog post in which you link to the best blog posts, videos, and podcasts related to Search Engine Optimization
- Create a post in which you link to the best Instagram Post Ideas
- Link to best blog posts, podcasts, and videos related to Facebook marketing
Granted, resource roundup posts aren’t necessarily easy to create. You have to do a fair amount of research to find the best resources related to a specific topic. You have to spend a lot of time reading posts, listening to podcasts, and watching videos to determine which ones are the highest quality.
But these types of posts add huge amounts of value to your readers. By gathering all the best resources into a single location, you spare your readers from having to search high and low throughout the internet.
These types of blog posts tend to get shared a lot because they’re so high in value. They also tend to bring readers back again and again because they contain so many valuable links.
Frequently Asked Questions
There are probably certain questions that come up again and again in your business. These are the questions that people email you or that consistently come up when you host live events.
Inevitably, you end up repeating yourself as you answer these questions again and again.
Instead of answering the same questions over and over, why not create a Frequently Asked Questions blog post in which you give in-depth, definitive answers to the questions? When creating your FAQ blog post, try to be thorough and answer as many questions as possible.
Your goal is to create a resource to which you can send people again and again. A document that will stand the test of time. When they email you with a question, you want to be able to say, “Here’s a document I created in which I answer that question.”
If you don’t feel like creating one, long FAQ document, you could write a series of blog posts in which you answer one commonly asked question in each post. That way, when someone asks a specific question, you can point them to a specific post.
However you do it, be sure to answer the questions in as much detail as possible. You don’t want people sending you follow-up emails with more questions after they read your post. You want to try to answer each question in as much depth as possible.
Over time, you can add to your FAQ post as people ask more questions. It can be a “living document” of sorts, which continues to grow, change, and evolve.
People absolutely love inspirational stories. It’s why millions of people visit websites like Upworthy every month.
We love to feel inspired to do more, be better, or pay it forward. We love stories of people who have overcome long odds and tales of those who have accomplished great things despite facing innumerable obstacles.
If you have an inspirational story, consider turning it into a blog post. There’s a good chance it will go viral, generating thousands of social shares and an avalanche of web traffic.
But there’s one thing you must consider before you write an inspirational blog post: what is the point of the post?
In other words, what exactly are you trying to accomplish with it? Yes, you’re trying to inspire others. That’s a given. But how will the inspirational blog post help you achieve your business objectives?
Your goal is not just to inspire people with your blog post. You also must seek to further your business in some way.
This means that generally speaking, the inspirational story should be in some way related to your business.
For example, if you’re a fitness trainer, it makes sense to share inspirational stories about people losing hundreds of pounds. It doesn’t make sense to share inspirational stories of people saving money. The first type of story will motivate others to want to get fit, which is directly related to your business.
So, as you consider writing inspirational blog posts, always remember to tie them back to your overall business objectives.
It’s no secret that controversy sells. There’s a reason that people love to read the tabloids and that reporters are always chasing controversial subjects. If you’re smart, you can use controversy to your advantage when it comes to blogging.
Consider writing about different controversial subjects within your industry. These types of blog posts are guaranteed to interest readers and generate a response from them.
Notice that I said to write about controversial subjects within your industry. In other words, primarily focus on subjects in which you have expertise.
Avoid simply writing about any and all controversial subjects. Your goal isn’t to become a tabloid. Your goal is still to be informational, educational, and entertaining. You’re simply using a controversial subject to achieve that.
When blogging about controversial subjects, be smart. You don’t want to alienate your readers or drive them away with your opinions. Rather, you want to carefully, thoughtfully analyze a controversial subject.
Your goal is to provide thoughtful analysis of the subject without offending people unnecessarily. Granted, you can’t please everyone with your writing. But aim to write in such a way that people will come away informed, educated, and minimally offended.
One simple formula that allows you to write about controversial subjects is the “This vs. That” formula:
- SiteGround vs Bluehost
- The Health Benefits of Coffee vs. Tea
- Keto vs. Intermittent Fasting
- Using MailChimp vs. ConvertKit
You’re simply comparing two different, popular things and then giving your opinion about which is best.
This is a hybrid between an expert roundup and a resource roundup.
In a quote roundup, you gather together a large number of quotes on a particular subject and put them all into a single post. This gives your readers a sense of what a large number of people have said about a given subject.
For example, you might create a large blog post that has numerous quotes about:
- The power of intention
- Achieving success
- Rising early
- The power of faith
These posts tend to be more inspirational than other types of blog posts since they feature poignant quotes. And because they feature so many poignant quotes, they also tend to get shared quite a bit on social media.
If you’re having trouble finding quotes on a particular subject, simply Google “Quotes About [SUBJECT]”. You’ll probably find dozens, if not hundreds of quotes on the subject at hand.
We’ve covered a lot of ground in this article! We’ve covered 16 different types of blog posts that will help you write more quickly and with greater depth.
By following these formulas, you’re sure to delight your readers and quickly build an audience of raving fans.
Now there’s nothing to hold you back from blogging! You have the formulas you need to write killer, compelling, clickable blog posts. Don’t wait any longer to begin blogging. Choose any of these types of blog posts and start writing today!