Not sure if you need social media for your blog or website? Say no more! In this article, I will explain to you briefly why every blogger needs social media to drive traffic to their website and why you should create an account today.
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Bloggers today have, right at their fingertips, a great way to connect with their audience that takes word-of-mouth marketing to a whole new level.
It’s called Social Media and it’s an amazing way to get traffic to your blog if you know what you’re doing.
The fact is, today, you need social media to drive website traffic. It has simply become too big a part of our lives.
And if that’s not enough reason for you to create social media accounts for your blog or business right now, keep reading.
Table of Contents
Here’s Why Social Media is the Best Traffic Generator
It has tons of users
Consider this, 22 % of the world’s population is on Facebook with over 1 billion daily active users.
That’s an astounding number.
Frankly, if you can’t find your audience there, your audience doesn’t exist.
While Facebook is the most used, the others also play an important factor in social media marketing depending on your audience’s demographics and your products and services.
All this activity makes social media an excellent traffic source for your products, services, and content on your website.
Therefore, if you add social media marketing to your blogging strategy, you’re going to get far more traffic than if you didn’t.
It’s easier to understand than SEO
Unlike Search Engine Optimization (SEO), in order to gain traffic through social media, your strategy will mostly revolve around engaging with your audience, sharing amazing content, and commenting.
That said, it really is a lot easier than studying the technicalities involved in SEO.
For example, if you publish a new blog post, you can simply share it on your social networks.
You’re sure to get a few clicks even without boosting the post or running an advertisement, as long as you prove yourself to be trustworthy and have good engagement with your audience.
On a side note, if you want to know more about social media strategies, you should definitely check out the Savvy Social School. They specialize in helping content creators and business owners get started with social media.
There are boosting options
Gaining traffic from social media may be as easy as going where your audience is, engaging with them, providing value to them, and you’ll end up with more traffic.
However, if you want to put the traffic generation on steroids, you can add some promoted posts and some advertisements, and the amount of traffic you can get is practically unlimited.
You can use it to build your email list
Social media can be used to build your email list which can also be a huge traffic booster if you’re sending your email list plenty of material that links back to your website.Â
It is actually good for SEO
SEO is basically a means of ensuring that the content of your brand is easily accessible or rather pops up first when one searches various attributes about the brand.
With that in mind, social media accounts have an implication for the overall SEO score of a website. You can read more about it in Neil Patel’s article here.
In a subtle way, social media networks already resemble generic search engines.
Therefore, it is not possible to effectively carry out SEO without fully factoring in the implication of social media accounts on all the relevant networks.Â
FINAL THOUGHTS
Social media platforms are indeed a must-have for bloggers and business owners.
However, in order to be successful in getting traffic through social media, always make the content you provide easily shareable, optimized for search engines, and laser targeted to your audience.
Then, ensure that you never forget the important social aspect of social media, engagement.
Engagement is essential to be successful on social media even if you do run paid advertisements.
Answer comments, make valuable suggestions, and freely help people.
As you become known as a problem solver you’re going to get even more traffic from your social media marketing efforts.
